Pinterest to launch BUY buttons

Here is some good news for pinterest users. the company has announced the launch of Buyable pins that will enable user to shop for the products they wish to.

In a major announcement , Pinterest announced

Here at Pinterest, we’re always looking for ways to make it easier for you to go out and do the things you Pin – whether that’s figuring out what ingredients you need for tonight’s dinner or mapping all of the restaurants you’ll visit on your next big trip.

We’re building a new feature that should help you bring even more of those creative ideas to life: buyable Pins! In this first rollout, we want to make sure that everything’s running smoothly and that we can help lots of great shops get set up to sell on Pinterest. So for now, you’ll only see buyable Pins if you’re in the US. We can’t wait to bring buyable Pins to the rest of the world, so we’ll be sure to let you know when that happens.

Source : Pinterest Blog

Internet in Real Time

Click the image to open the interactive version (via pennystocks.la).

Click the animation to open the full version (via http://pennystocks.la).

Tips to convert your old Google Account to My Client Center(MCC).

1. Login to your Google adword Account, Click Gear in the top right corner.

2. Select Account Settings

3. In Account setting page, Click Account access at the left menu.

4. Click +Users, Add the new gmail id which has no adwords access and send Invitaion.

5. In new browser Login to your new gmail id and accept your invitaion and create a new adword with that new email id.

6. After accepted, grant Admin access for the new email id from the old login.

7. Now signout both the accounts and login to your new email adword account

8. Login to your new Google adword Account, Click Gear in the top right corner.

9. Select Account Settings

10. In Account setting page, Click Account access at the left menu.

11. Under “Users with account access” You can see both the email ids has an admin Access.

12. On the right of the old email you can see “Actions” drop menu.

13. In Action drop menu select “Terminate Access”

14. Now you can use the old email id for creating new My Client Center Account.

Branding for Restaurants : Online Reviews vs Social Media.

Undoubtedly Social media is now the biggest form of marketing be it having a good number of Fans on facebook or Twitter or running good campaigns on these channels.

But, the big question that arises is that : Is Social Media really that important for all Brands/sectors/products. There has been n number of debated on Is social media really effective for a B2B company or some other sectors where the Brand has no direct contact with the audience, A Book Publishing Company for example.

As a Freelance social Media Marketer, I have pitched good number of restaurant owners for online Branding/Social Media Management. To my Surprise, they have the opine that Having good reviews on Zomato is far more important than having good presence of Social Media Channels. For them , Zomato undoubtedly is the biggest social media channel.

A good presence of sites likes Zomato, Timescity , TripAdvisor means a good business to them as these restaurants holds the accountability for their major share of sales figure. So, Does that mean that they shouldn’t be much concerned about Facebook/Twitter, the answer obviously is NO. Not Having a good presence on Facebook/Twitter means that you are still missing the biggest picture when it comes to social media marketing.

The best solution will be Having a solid presence of social channels combined with some some good reviews on sites like Zomato and others.

For any marketing solution , Feel Free to contact me on tariqueneyaz@gmail.com

Why you need a Social Media Expert for your Brand !!

The question of whether or not a business needs to utilize today’s social media is one that is asked frequently by our client.. Many business owners have misconceptions or may not understand why their business needs to actively participate in social media outlets such as Facebook and Twitter.Many of my client’s even have the perception that they themselves are capable enough to handle their social media presence so what’s the need of a Dedicated Digital Agency for the same.

My Blog today today will be an answer for all those people who think that their Nephew or someone from the IT department is go to guy when it comes to Handing Social media for Brands :

Social media is not rocket science – in fact, almost everyone interacts using social media tools in the present world. However, an objective driven social media campaign – such as that your organization needs – demands a more systematic approach, with special understanding of the underlying dynamics and tools. Also, a comprehensive campaign will need copious amounts of regularly created, unique content that is targeted to each medium that we select. The IT department incumbents have a lot of technical skills, and most of them would definitely be already active on social media, but would likely lack a complete understanding of social media dynamics at a project level.

On the other hand, a specialized digital media agency will provide the required expertise – with individual team members that could work on separate aspects. For example, a typical digital media agency will have content writer and graphic designers that can work together to create an exclusive infographic that contains a nugget of information, and different content will be created tailored to consumption patterns on different platforms.
Needless to say, the solution is for the IT department and the media agency to work together, as many steps could require having root access to organization’s website

Also Most of the Brands want their presence on social media because they have the perception that they can sell their products through these channels. It’s a two-way process. People will come to your page If they think they can gain something from your page – either it be updated news, Discount vouchers, Vital Information etc etc , so instead of just trying to gain from your followers, Give them something to stay on your page as well.

Lastly, social media does not need to be a mystery to you and your business. Allow our experts to further explain this fantastic medium to reach your clients and professionally set up business pages for you. What are you waiting on? Your customers are already there! Email us your queries on tariqueneyaz@gmail.com

Affordable Social Media Marketing Services/Packages.

Social media marketing has became the need of hour for every Brand either it be a newly launched Coaching Class Portal or a big giant well known brand like Samsung or Hyundai.

The main problems that comes with many start-ups is they don’t have a predefined budget for online advertisement and thus at times they are unable to explore this very efficient and successful marketing technique. I have talked to more than 50 Start-ups that have same kind of issues. They say they first need to bleed out some money to invest in advertisement as they don’t have any extra budget for the same.

In my recent conversation to a eCommerce portal CEO, he pointed out that He has invested all his money in product manufacturing, Shipping Charges and etc etc. He accepts that he made a fatal mistake by not allotting some budget for his marketing campaign. This is not the story of one or two Brands, but the same story is being shared by 40-50% of the start-ups.

Being a entrepreneur, I always used to think, What’s the best possible way to help these start-ups so that they get maximum results from their marketing Campaign using their minimum budget. That was the time when I decided that I will only cater my services to start-ups or Brands that don’t have much Budget in their Hand. The feeling of taking to new heights from the scratch is just incomparable to any other feelings.

Feel Free to Contact me for any Digital Marketing Services like- Facebook Management, Twitter Management, Social Media Management, Online Reputation Management , Search Engine Optimization, PPC Campaigns..
Email me your queries on : tariqueneyaz@gmail.com

Twitter Updates Photo tagging and ability to include upto 4 photos in a single tweet

In a major update today, Twitter launched two major changes , First one is the Photo Tagging feature and other one to add upto 4 photos in a single tweet.

Now Users can tag upto 10 people in a single and still have the 140 character for text, Isn’t this Cool? I am sure this feature will be very welcomed by the users . In case you don’t want to get tagged by everyone in photos, you can adjust notification in Settings menu on twitter.

On the other hand , Twitter also launched the feature to add upto 4 pictures in a single Tweet. The ability to upload multiple photos is starting to roll out today on iPhone, and is coming soon to Android and twitter.com. Whether you’re on iPhone, Android or twitter.com, you can view Tweets with multiple photos.

Seeing these updates, one can easily say that Twitter is trying everything it can to attract more users. These two updates clearly seems to be copied from Facebook and it would be worth watching of any counter attack from Facebook on this.
Please share your views on this in the comment section.

Importance of online media in today’s changing trend

In the today’s connected world, online media is playing a significant role in establishing a brand reputation and thus every brand has a complete marketing strategy for online users. Ever since its inception, Internet has played a huge role in deciding factor for online users. The vast use of internet has enabled the flow of information like new, Information a lot easier.

Many reports have showed the impact of Internet on Indian Economy and there is no denying fact that Internet has became the preferred choice for Indian when it comes to search , read news or get in contact with friends/relatives. The growth of social media has made huge changes in internet world and now all the Brands are more focused on how to have a good online reputation among online users.

The increased spread and penetration of internet is having a proportional effect on its effect on ultimate buying behavior – prospective buyers count online reviews and friends’ recommendations as most important factors, and 40% of people visiting online information sources even if the purchase is made offline.

The internet usage patterns in India point towards a heavy usage of Social Networking Sites – almost 25% of time spent online is on social networking. Without any doubt, Social media is the best way to manage any company’s online reputation and if handled properly, it can result in increased followers and better branding. The main benefit of online medium is that users can directly get in contact with Brands and get their queries answered so this two way communication always helps Brands to increase their Word of Mouth Marketing.

When it comes to India, Newspaper/Magazine advertising is still considered the best way of marketing followed by TV and Online Advertisement, but here also Brands are also focussed on Offline-Online Integration which again shows how important online medium is for business.

We can say that Online Advertising is in early stages in India but this field is bound to groom more and more in the months to come.

Facebook Launches “Nearby Friends” – A Location sharing based Feature.

Facebook is going to roll out a new feature for it’s mobile users, that will allow you to share your approx location with your friends. This new feature will use the geolocation feature of your smartphone to check when you are close to any of your friends in that specified location.

With this feature, you can easily track If any of your friend is nearby so that you can catch up with them.Called Nearby Friends, the service is completely optional. When users turn it on, they pick whom they want to share their location with — all of their friends, a smaller group, or just a few people.

There may be some concern about the privacy and security issues with this app but there are plenty of safeguards available for the same. As per now this feature is available for adults only so no-one under the age of 18 can use this feature provided the fact they had signed up giving their real Birth Date.

You can check out this video to check how this feature works:

“The goal of the product is to help you meet friends on the go,” said Andrea Vaccari, the Facebook product manager in charge of the project, which he began at his start-up, Glancee, before it was acquired by the social network in 2012.”We think we’ve built a product that at its core people feel comfortable leaving on,” he said. “I will be curious to see how people use it.”

44% of Twitter Users have never sent a Tweet.

One of the most used Social networking social media sites, Twitter is said to have huge amount of registered users who haven’t sent a single Tweet from the day they created their profile. As per a recent survey by Twopcharts, Twitter account activity states that 44% of the 974 million twitter users have never tweeted anything.

A Twitter spokesman declined to comment, saying the company does not comment on third-party data.The study does not explain if Twopcharts focused on ghost accounts or other forms of users. For example, some users sign up for the service simply to consume information.

Various reports over the last several years have found similar “ghost accounts” scattered throughout Twitter. The company for its part has deleted millions of spam riddled accounts that targeted active users.

Of course, Twitter would prefer its users to be tweeting, because that’s how it earns ad revenue. And the more you use Twitter, the thinking goes, the more likely you are to keep using it in the future.